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All About the Lettuce
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Feb 21 2017     |     share via  


Written By: Nick Packard, Director of Marketing 
 
As I was looking at… and then quickly eating a chicken sandwich the other day, I found myself thinking about lettuce. Yes… you heard me right, lettuce. Why do people put lettuce on sandwiches? It tastes like nothing, and has little nutritional value, but yet is on most every sandwich. Then it hit me. It’s about the experience of eating it. Lettuce has that healthy appeal and satisfying crunch to it.
 
The right lettuce with the right crunch can help define your whole experience in eating that sandwich. Then I got even deeper into thought (or maybe it was a food coma), and started thinking about how I could apply that same “experience” principle to my job as Director of Marketing for GlobalSourceIT. After all, this “experience” philosophy holds true when looking at marketing. By focusing on the users experience you can increase your brand value and bring more people into your network.  
 
What does our lettuce look like?
One of the pillars of our company is our consultants. They represent our company on-site with clients, and their efforts are a direct representation of how skilled our recruiters are in finding them. So this got me thinking that our consultants are the ones that needed the lettuce. Then the question becomes… what should that lettuce be?  
 
A consultant’s life involves a lot of traveling and having to jump right into projects. They often don’t get the opportunity to be properly welcomed and on-boarded. This spurred the idea of creating a welcome kit. While the contents are simple, it is more about the time we take to make sure they feel welcome and valued.  
 
Each box contains a hand written welcome letter, a contact information sheet, a name plate, a shirt, coffee mug and water bottle. This token of our appreciation for their work will not only help make their experience with GlobalSourceIT better, but will also help in their transition to their new project.
 
 
 
Are you an ERP consultant looking to work with a company that truly values you? LETTUCE show you what we are all about.
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